Aspect Shifting from Budget to Luxury Shifting from Luxury to Budget
Target Market Mass market, price-sensitive Affluent, value-conscious
Pricing Strategy Low-cost, competitive pricing Premium pricing, exclusivity
Product Quality Basic features, functional High quality, luxury materials
Brand Image Value-oriented, practical Prestigious, aspirational
Marketing Channels Emphasis on cost-effective Focus on luxury lifestyle
Distribution Channels Wide distribution, mass market Selective distribution, boutique stores
Customer Experience Basic customer service Personalized, exceptional service
Competition Intense competition, price wars Limited competition, niche market
Profit Margins Slim margins, high volume High margins, lower volume
Target Revenue Higher sales volume Higher profit margins
Market Positioning Positioned as affordable Positioned as high-end
Pricing Strategy Low-cost, competitive pricing Premium pricing, exclusivity
Product Quality Basic features, functional High quality, luxury materials
Brand Image Value-oriented, practical Prestigious, aspirational
Marketing Channels Emphasis on cost-effective Focus on luxury lifestyle
Distribution Channels Wide distribution, mass market Selective distribution, boutique stores
Customer Experience Basic customer service Personalized, exceptional service
Competition Intense competition, price wars Limited competition, niche market
Profit Margins Slim margins, high volume High margins, lower volume
Target Revenue Higher sales volume Higher profit margins
Market Positioning Positioned as affordable Positioned as high-end
Growth Opportunities Expanding customer base Upscale market expansion.
Target Market Mass market, price-sensitive Affluent, value-conscious
Pricing Strategy Low-cost, competitive pricing Premium pricing, exclusivity
Product Quality Basic features, functional High quality, luxury materials
Brand Image Value-oriented, practical Prestigious, aspirational
Marketing Channels Emphasis on cost-effective Focus on luxury lifestyle
Distribution Channels Wide distribution, mass market Selective distribution, boutique stores
Customer Experience Basic customer service Personalized, exceptional service
Competition Intense competition, price wars Limited competition, niche market
Profit Margins Slim margins, high volume High margins, lower volume
Target Revenue Higher sales volume Higher profit margins
Market Positioning Positioned as affordable Positioned as high-end
Growth Opportunities Expanding customer base Upscale market expansion
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